Updated digital public affairs wheel (model)

December 4, 2014

A few years back I developed the digital public affairs wheel, linking the three components of day-to-day PA activity (i. delivering a message to policy-makers and other audiences; ii. building relationships with them; iii. gathering intelligence) with relevant online tactics. Basic but useful as it helped start conversations with the right premise: what someone is seeking to do rather than the tactic or channel first.

I’ve updated the wheel to include two further disciplines that the PA professional increasingly needs to handle: campaigning (building and mobilising support) and the oft-overlooked internal (informing and engaging internal stakeholders). It’s a bit messy but I hope it makes sense.

digital public affairs wheel

Advertisements

3 Responses to “Updated digital public affairs wheel (model)”


  1. […] digital public affairs wheel includes internal communications as a core component of the public affairs toolkit, which struck […]


  2. […] I’ve previously summarised the tactics in a pretty(ish) visual: the digital public affairs wheel. […]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s