Digital Public Affairs services: 3 + 3 (seen vs. unseen)

November 10, 2013

I developed the digital public affairs wheel a couple of years ago, which does a decent job of summarising how digital can support the three main components of execution in Public Affairs i.e. intelligence gathering, message delivery and relationship/coalition building. What it misses is the background stuff i.e. the unseen work which makes the execution actually work. To this end, I think the following 3 + 3 split works quite nicely i.e. you still have the execution (the “seen”) but in parallel we have the “unseen.”

digital public affairs

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