I’ve dug up a few posts from before I even started at Fleishman-Hillard which may be interesting to anyone into digital, comms, issues and agency life in Brussels.
It’s personally been interesting to revisit stuff I’d even forgotten I’d written: plenty of naive remarks, lots of things which I’d now think were to bleedin’ obvious to even mention, lots of stuff that really hasn’t changed, and other stuff that has (e.g. I mention at one point that access to content remains search-centric but I’d now say that access to content is driven more by referrals.)
Anyway, here goes:
Shaping the debate: 1999 vs. 2009
Why the Brussels PA bubble isn’t embracing the web
Don’t listen to smug online consultants
Agencies and the commodity temptation
Reaching a legislator before and now
Being an online communications consultant in Brussels: annoying conversations
Can an eCampaign alone shift public opinion?
What to do about angry commenting trolls: ignore them
Replicating the marketing journey in issues communication
The bane of the online communications consultant
Countering fragmentation in Brussels by integrating and aggregating
Steffen Moller 