Good effort, although the video is presumably missing some valid counter-claims the bankers are making. I don’t know, I haven’t followed the issue. Nevertheless, my first thought was: there must be potential in breaking rank and being the first bank to say “yes it’ll cost us, but the reality is that we can make a difference, and so we’re supporting the tax.” Sort of what BP did in the 90s when admitting that climate change was real, which swiftly transformed them from the worst to the best of a bad bunch in public perception terms.

Again, I don’t know the ins and outs, but on the surface, given the ever-increasing value consumers place on good corporate citizenship, the vitriol that’s still aimed at banks and bankers following the credit crunch, and frankly, the fact that a bank’s a bank i.e. there often isn’t that much that differentiates them, isn’t this a fantastic positioning opportunity?