Good effort, although the video is presumably missing some¬†valid counter-claims the bankers are making. I don’t know, I haven’t followed the issue. Nevertheless, my first thought was: there must be potential in breaking rank and being the first bank to say “yes it’ll cost us, but the reality is that we can make a difference, and so we’re supporting the tax.” Sort of what¬†BP did in the 90s when admitting that climate change was real, which swiftly transformed them from the worst to the best of a bad bunch in public perception terms.

Again, I don’t know the ins and outs, but on the surface, given the ever-increasing value consumers place on good corporate citizenship, the vitriol that’s still aimed at banks and bankers following the credit crunch, and frankly, the fact that a bank’s a bank i.e. there often isn’t that much that differentiates them, isn’t this a fantastic positioning opportunity?

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