In this eBook, I provide ten short reflections that I believe are essential to the practice of digital public affairs in Brussels (and beyond). While there are plenty of practical tips in it, it is not intended solely as a guide on best practice: I’ve also attempted to outline its potential impact and categorise its applications beyond the realm of just channels and tactics.
The structure of the second edition isn’t any different, but I have updated the content based on recent developments in influencer engagement, LinkedIn, and online platforms for managing PA programmes. Plus I updated the design to reflect my new company.
Steffen Moller 
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