Below is a slide I developed for a recent presentation to a lovely collection of my countrymen.
It summaries viable digital tactics across three ‘types’ of public affairs activity:
- Technical i.e. classic government relations on a legislative dossier on which experts on every side are wrangling over the details of key texts
- Reputation building amongst policy-makers i.e. when an interest group is seeking to build a relationship with policy-makers beyond the technical wrangling through positioning/differentiation
- External environment shaping i.e. what Americans often call grassroots – the attempt to influence publics in order to indirectly influence policy
As ever, kind thoughts or even brutal take-downs would be appreciated.