At FH Brussels, we’ve just published our 2nd European Parliament Digital Trends Survey, available in its full glory here, including figures for the findings cited in the title and more.
Why did we repeat the exercise and what’s the bottom line? Here’s how I summarised it in the foreword to the print version:
When we last conducted our survey on the digital habits of Members of the European Parliament in 2009, we were at a watershed moment: digital in politics seemed to have gone mainstream following the French presidential campaign in 2007 and, in particular, Barack Obama’s successful campaign in 2007-08.
Brussels too was picking up on the excitement, with a variety of MEPs engaging online, looking to harness the ability to communicate with the sort of immediacy and candour previously only reserved for traditional canvassing; and increasingly using the instantaneous information available at the click of a mouse to conduct research on policy matters.
Nearly two years on we felt that it was time to reassess: the enthusiasm from across the pond has abated and the European Parliament is no longer in election frenzy; yet the value of the tools remains undiminished and citizens and businesses are increasingly connected. Have MEPs followed the trend or was 2009 a mere blip?
It turns out 2009 was anything but a blip. Our survey shows that, more than ever, MEPs are using digital channels to reach out and to inform themselves on issues of importance. In parallel, the findings also indicate that personal contact and traditional media remain essential, highlighting to anyone engaging in communications that digital is not replacing established modes of communication, but living alongside them.
I’ll be writing a few posts analysing the report in more detail over the coming weeks on Public Affairs 2.0, looking at topics like: why are MEPs blogging less, how does the EU compare to the US, what do the findings mean for the PA profession? I’ll reference here, so watch this (or that) space.