Thinking big in communications for public affairs: basic, good, great

I’ve put some of the communications methods and tactics I listed in my recent post on thinking bigger in public affairs into a grid showing different levels of maturity (basic – good – great).

Maturity matrices are handy. They can help you set benchmarks and determine areas in which you might wish to improve. Clearly, everyone need not be great at everything and what constitutes basic, good and great may vary depending on industry and organisation. But hopefully this is a useful thought-starter.


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