I’ve made a couple of further tweaks to my original digital public affairs wheel, in which I linked three components of day-to-day PA (delivering a message to policy-makers and related audiences; building relationships; intelligence gathering and analysis) with relevant online activities and tools. Since 2014, the wheel has included two further disciplines – campaigning (building and mobilising support) and the oft-overlooked internal communications (informing and engaging internal stakeholders) – and this is a slightly cleaned up version of that. Any glaring omissions etc. please give me a shout.
Steffen Moller 