In one visual: online support for an issues management programme

November 13, 2012

If you’re working on an issue in which you represent one side of the debate, you’ll need to present that view online. Why? We’ve been over this before, but in short, people who matter will be looking you up online and if you’re nowhere, they’ll read up on the competition, not you.

So you’ll need to have an online presence, it will need to be fed with content, you’ll need to promote it via online marketing and other tactics, and you’ll need to engage on other platforms where your audiences may be active (social media in particular.) Neatly summarised in this visual (I hope!)

Advertisements

2 Responses to “In one visual: online support for an issues management programme”


  1. Steffen,

    Good stuff.

    I wonder on the traffic drivers piece whether direct mail/direct outreach should also be on there. Given our audience in Brussels is often small, identifiable, personally known to us and eminently email-able/phonecall-able surely dropping them a note/call to say hi and let them know this may be of interest is surely a good way forward. Also could lead to broader conversations.

    James


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s