Pet hate: “there’s no digital element in this”

September 16, 2011

There always is. ALWAYS. And thanks to input from my clever colleagues, Aoife and James, from now on, in order to make this very, very clear, I’ll explain digital to PA crowds solely in terms of how it can be used in support of traditional PA activities and will always avoid supposed jargon like content and engagement.

Meaning what? Summarising PA very neatly in 4 categories – i) getting your message to policy-makers and influencers; ii) building relationships with policy-makers and influencers; iii) building and mobilising alliances and networks of support; iv) intelligence monitoring – I’ll then move on to explain how each of these four categories can be enhanced using a variety of digital tactics.

Fingers crossed it’ll get more of the nay-sayers onboard.

Advertisements

One Response to “Pet hate: “there’s no digital element in this””

  1. EL Says:

    I agree about the LinkedIN groups. But depending on your topic, one place that has emerged even more crucial has been Quora. I’m not sure if the Eurocrats are up on it yet, but in the technology sector it’s become more important over the past year.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s