At the risk of sounding like an anorak, I get a kick out of asking PA professionals how many of their “stakeholders” are on Twitter, hearing them say “none” and then asking them for a short list of their most important “stakeholders” i.e. MEPs in relevant committees, commission officials in relevant DGs, relevant people at perm reps, in the media etc.
Shock horror, we then discover that many of them in fact are on Twitter. Some even use it properly. They follow and are followed by lots of their peers in their same sector. They are active every day. They ask and answer questions and provide information (and want some in return).
So once again: if you’re a PA pro, following the right people on Twitter and generally being interesting and/or relevant will provide you with access to lots of people who matter, it may make them like you, and what’s more, it will supply a stream of information that you might only get elsewhere the following day.
I’m proud to say FH gets it, but once I leave the building, I shan’t be holding my breath.