I developed this simple visual for the introduction to an article I recently wrote for the EACD (to be published some time this autumn). The point here isn’t to answer the questions in detail: in short, the answer to all is yes. The point of the visual is to (once again) state that digital is relevant across the field, whether you’re doing “traditional” PA which is heavily government-relations centric (i.e. lobbying and related activities) or you’re embracing a wide-ranging approach to PA that includes further elements of the communications suite.
(p.s. apologies, realise the light green text isn’t clear – looked OK in word and on paper).