Public Affairs and Digital: 3 realities

March 31, 2011

This is how I’d summarise the realities of organisations operating in the Brussels regulatory space and how they need to apply digital, developed a little further than done in my previous post entitled Digital in PA: two client types.

Couple of points:

  • There may be plenty of overlap – an issue may be mainly 1 with a bit of 2 looming; or an organisation may be dealing with an issue that’s 1 but overall very much fit into 3 due to issues beyond the PA bubble.
  • Most organisations operating in Brussels probably think it’s all about 1 but should be thinking a lot more about 3 (read my post on the “constituent consumer”).
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4 Responses to “Public Affairs and Digital: 3 realities”

  1. Karen M Says:

    Isn’t a lot of the actors based in Bruxelles also based and perhaps steered from a national capital or HQ? Therefore it would make a lot more sense to do at least 2 or even 3 if you have the resources for it….

    • Steffen Says:

      Thanks for your comment Karen. When I mention Brussels only I mean policy type audiences i.e. regulators. They can be based in national capitals too (so I should probably update the model at some point!) The other audiences I mention in 3 are non-traditional actors (elements of general public, retailers, online actors etc. etc.)

  2. Eva Kestner Says:

    It very intereting to see models being develop for how to use digital in a public affairs format. As I student I found a lack of clear models for this therefore I find your ideas very interesting. I like idea that digital stratigies are necessary for everyone and your outline of the different stratigies dependant on each stage which help to show the varity of its application and the importance correctly directing it.


  3. […] In a previous post, I outlined three issue realities and the appropriate digital response, and I think the same separation is pertinent here. The three are, in short, the very technical issue which only a few policy wonks know about, the slightly less technical issue which is being discussed widely in policy circles, and the issue which affects a lot of people and has people talking beyond policy circles. […]


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