I wrote a post on Fleishman-Hillard’s Public Affairs 2.0 blog last week on the shortage of policy-specific blogs in Brussels. My point in short was this: plenty of good quality blogs are being written about the EU at large which cover a wide array of issues and often result in decent conversations. Movers and shakers in Brussels read these blogs, and yet the scores of organisations present here whose remit is to engage with policy makers and other stakeholders on issues key to their sectors are virtually non-existent in the blogosphere. Why?! They’ll write position papers, engage in face-to-face meetings, develop alliances, work with the media, and yet they won’t blog. What a wasted opportunity to present their views in an ongoing narrative, engage with other stakeholders and build relationships, all while showcasing people in the most open and transparent medium imaginable rather than just presenting a faceless organisation through the same age-old tactics.
Anyway, no point in paraphrasing the post when you can read it here (note the good comments too.) Further comments very welcome (here or on PA 2.0.)