I met Kattebel at the recent Web2EU event and she remarked on my recent post in which I state that communicators tend to write in an “over-the-top, pompous, formulaic manner.” A real no-go on the web in particular.
She (rightly!) said that I should perhaps have given some pointers on how to best write for the web rather than merely criticise others for being dull. Instead of producing a list I’ll do so by pointing to a post I found amongst long-lost items I have saved on Delicious: click here to read it. It’s a dazzling tribute to how to best write for the web (although it probably wasn’t really written for the web specifically, but never mind.) Love it: personal, from the heart, direct and honest (and by Bono no less.) OK sure, most people would get the boot if they were to adopt his style on their company blogs, but you get the gist.
p.s. Looking through some of my own posts, I found a few in which I touch upon best practice for producing content for the web. Not quite Bono-like but hopefully helpful to someone out there:
- Letting people other than senior-president-director-chairman So&So represent your company
- From hierarchies to networks
- Use your experts
- Loving the blog
- Good communications? Ask yourself what you’d think
- Advice to an MEP blogger