Doers think strategists are all talk and no action. Strategists claim doers don’t think things through and complete tasks just for the sake of getting stuff done.
Who is right? Both and neither. Truth of the matter is strategy and execution are both part of the same parcel and should be in symbiosis, not competition.
So step 1: strategists, get off your high-horse; doers, step back for a minute and think about what it is you’re really trying to do. Step 2: appreciate that you both have an equally important role to play and accept the other. Step 3: strategise, plan and execute a killer campaign.