One of your planes about to sink into the sea, name clearly visible on the side, with passengers in life-vests being rescued from a wing. Worst possible nightmare PR scenario?!
Photos like the one on the left are doing the rounds on the web and in newspapers around the world. The Guardian has a whole 18 of them.
I checked the US Airways site quickly to see how they were communicating around this. The story is on the homepage, they’ve got a number for support, and a statement from the CEO. So a few boxes have been ticked. I do think they should have hidden their flight booking form though, just to highlight that their focus now is on getting to the bottom of this rather than selling tickets.
Steffen Moller 