Bringing social media content together in one place: the Intel benchmark

January 11, 2009

I recently wrote about how Friendfeed could be a useful tool for organisations who publish material on a number of social media sites but want to bring it all together in one place. In a similar vein, but this time with content published by 3rd parties, I came across this post by Jim at Insight, in which he showcases a site – Consumer Electronics Insider – which his team has built for Intel. It’s a simple, nice-looking, custom-made aggregator which picks up relevant material from blogs, Twitter, YouTube and Flickr and presents it on the one site.

There are admittedly some limitations to Intel’s site:

  • There should be more basic information: what exactly is Consumer Electronics Insider; how is the various content collected – is all material picked up via keywords and RSS or are the content producers hand-picked?
  • The material is split by platform but not content topic, so it works OK for browsing but not if you’re looking for anything specific.
  • They are not fostering a community by enabling comments and conversation on their actual site, just showcasing material in loads of other places. Although I’m sure this is deliberate on their part, I think it’s a lost opportunity, as aggregators can be a good way to build a community.

Nonetheless, I like Consumer Electronics Insider. The web is a big and daunting place, and aggregators can facilitate access. So for organisations who appreciate that endorsements or even just mentions by 3rd parties in social media provide valuable word of mouth marketing for free, making it easier for people to find relevant content online is a smart tactic.

Advertisements

One Response to “Bringing social media content together in one place: the Intel benchmark”


  1. Steffan,

    All good points. This site was, I think, step one. Lots more these types of sites can do. Since this was for a news-intensive but brief show, a lot of the stuff you mention may have been overkill, but for other uses you’re dead on.

    Thanks for the review.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s