A post by US blogger par excellence Robert Scoble made me finally have a look at Friendfeed. It’s been fairly big across the pond for a while now, but no one seems to be talking about it in Europe. What it is is one aggregator that allows you to publish updates from all social media and social networking websites you’re active on in reverse chronological order via RSS.
I can see real value in Friendfeed for companies and other organisations in Brussels once they begin to become active in social media (I have high hopes for 2009). Say an organisation has a blog, publishes video interviews on YouTube, and pictures from events on Flickr, these can all be relayed via Friendfeed so people don’t have to go from place to place to see the content. Anyone interested can subscribe to the single feed rather than three, and a feed can be made available on the organisation’s website. Result? More people will find, view, and comment on your content.