Following up on my recent post on Microblogging in Europe, here’s something I hadn’t thought about.
I just read this article on Business Week, which refers to how one person found it a little creepy when he posted a tweet referring to a company and then received a message from this same company the next day. Europeans tend in general to be more concerned about privacy then Americans, so companies that want to engage on Twitter in Europe should perhaps be a little more careful about interacting than their American counterparts? Sure, if someone is on Twitter, they want to engage you might say. Perhaps with regular members of the community rather than companies though – at least in some cases?
I think the best approach would be for companies in Europe to spend a little more time listening and assessing before jumping straight into the deep-end.
Steffen Moller 